3 Series chaser now has greatly improved looks and equipment, and is better in other ways too
This is an extremely important car for Jaguar: the carefully crafted mid-life revision of a compact executive saloon they launched in mid-2015, full of hope, to challenge the BMW 3 Series and Audi A4.Despite its sleek shape, excellent dynamics and some class-leading engineering content (an aluminium body shell, an ultra-sophisticated rear suspension), the car failed to set the market alight. Reviews were positive, but buyers have continued to prefer German products.Though the car’s poor sales coincided with a general decline for saloon models, it still mystified the company and dealers alike. Everyone who drove it agreed this is fundamentally a good car. But the company – doubtless with helpful reactions from early users – eventually put the difficulty down to the exterior’s similarity to the larger XF, and to a lack of style appeal. And against rivals it has seemed drab inside.
Source: Autocar
