Ferrari’s in-house design studio includes two ateliers where customers can personalise their new car
After decades of outsourcing to coachbuilders, Ferrari now has over 100 in-house designers to cope with rapidly changing requirements
Last year Ferrari finally opened its own design centre, having for years seen design houses, most famously Pininfarina, lead the styling of its models.
Ferrari head of design Flavio Manzoni has told Autocar that a large in-house team is now essential due to the complexity of the design process and the need for multiple designs to be integrated into architectures from the beginning. The days of a car maker supplying a chassis to a coachbuilder for styling are over.
“One of the main reasons for an in-house design team was the growing complexity of our cars,” Manzoni said. “The technology and aerodynamic requirements grow day by day. Interaction is needed between the different areas.
“Using the other system, you could not now conceive the shape of a new Ferrari on top of the mechanical parts designed before. You had a chassis, then a coachbuilder. The coachbuilder designs the dress on top.”
When Manzoni joined Ferrari in 2010 there were just a handful of designers. Today there are more than 100 working in the 1400sq m design centre in facilities that encompass everything from clay modelling to two ateliers where more than 200 customers come each year to meet with designers and individually personalise their new Ferrari.
Manzoni also spoke of his desire to give each model its own distinct look, rather than a Russian doll-style approach.
“We never follow the strategy of a ‘family feeling’ effect in the range,” he said. “You consider the shape, and that must reflect the essence of each project. It’s a very difficult thing to do, but each car must also then still be recognisable without a badge. But it makes the job more fun. It’s difficult, as every time you have to be new but consistent.”
The SUV will be the most ‘different’ Ferrari yet, but it is a challenge Manzoni has relished. “We are very lucky,” he said. “We made a job to start from an idea that’s the consciousness of the richness of Ferrari: the forms, patrimony.
“But at the same time, we are not slaves to history. We have a beautiful architecture. Our job is between prudence of tradition and the courage of innovation. This expresses our approach. There’s lots of responsibility for the brand, but a courage to evolve in different directions and break many rules. The SF90 breaks many rules. We didn’t use round rear lights but we’re happy to have made something different.
“You should start with a lot of curiosity, the desire to make something really strong and unique.”
Read more
The greatest cars by Pininfarina
SF90 Stradale hybrid is most powerful Ferrari road car yet
Best one-off Ferrari specials of the last 20 years
Source: Autocar
